Framing consumer food demand responses in a viral pandemic

By J. Cranfield. Canadian Journal of Agricultural Economics-Revue Canadienne D'Agroeconomie, 2020

116 citations recorded by the source corpus.

Abstract In this paper, I explore several issues related to how the COVID‐19 pandemic might impact consumer demand for food. These impacts relate to the structure of preferences in the context of a pandemic, income and time constraints, and price effects. Discussion includes accounting for differential impacts of COVID‐19 on demand for food across sociodemographic characteristics, and several high‐level issues and observations related to where and how consumers shop and what they buy. My own thinking leads me to conclude that demand‐side factors will account for most of the changes we see in retail food market. These demand‐side effects will be dominated by income effects, the opportunity cost of time, and longer planning horizons on the part of consumers.

Subfields: Economics and Econometrics, Food Science, Marketing

View Paper: https://www.semanticscholar.org/paper/8b256843f746ab95af665a8941dc201a145320cc

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. J. Hobbs
2. M. S. Aday
3. Serpil Aday

In Food Science

1. M. S. Aday
2. Serpil Aday
3. J. Hobbs

In Marketing

1. M. S. Aday
2. J. Hobbs
3. Serpil Aday

Citations in the corpus

• Food supply chains during the COVID‐19 pandemic (2020, background): “It is beyond the scope of the present paper to delve into the motivations behind the consumer demand response to COVID-19, and interested readers are directed to Cranfield (2020) in this special issue.”
• Impacts of COVID-19 on Food Supply Chain (2020, background): “In addition, number of visits to food store and spending money on food in per visit changed (Bakalis et al., 2020; Cranfield, 2020).”