The impact of channel integration on consumer responses in omni-channel retailing: The mediating effect of consumer empowerment

By Chengshang Ren, G. Alan Wang, Zhen He. Electronic Commerce Research and Applications, 2018

338 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/8883216a9d889dee9a341f2e36242f10485edaa8