How the destination short video affects the customers' attitude: The role of narrative transportation

By Xinyue Cao, Zhirui Qu, Yan Liu, Jiajing Hu. 2021

232 citations recorded by the source corpus.

Subfields: Gender Studies, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/87d3b31d836771f86de02d86c58f9323ad493524