Advertising and promotion : communicating brands

By Chris Hackley. 2005

102 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/86a2e14b8eaa124aa821610798650833495fdd92

Citations in the corpus

• Pathways to Music Exploration in a Digital Age (2009, unknown): “In recent years, there has been a reaction against the idea that consumers are ‘‘dupes’’ and passive media consumers (Hackley, 2005; Schudson, 1986), as scholars have shown how audiences actively navigate the marketplace, resist dominant media messages, and take advantage of empowering technologies…”