The influence of gender on the new-age elderly's consumption orientation

By Elaine Sherman, Leon G. Schiffman, Anil Mathur. 2001

121 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/869bd7d83b2518b93c685781f7774b659d5cf010

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

  1. Youn-Kyung Kim

Citations in the corpus