Technology at the dinner table: Ordering food online through mobile apps
By A. Kapoor, Madhu Vij. Journal of Retailing and Consumer Services, 2018
304 citations recorded by the source corpus.
Online food-delivery aggregators (OFA’s) are expanding choice and convenience, allowing customers to order from a wide array of restaurants with a single tap on their smart phones. The business of delivering restaurant meals to the home is undergoing rapid change as new online platforms race to capture markets and customers across most of the metropolitan cities in India. The paper aims to investigate online food aggregators (OFA’s) by proposing and empirically testing mobile app attribute-conversion model, to examine how mobile app attributes of online food aggregators influence the purchase decision of a consumer and subsequently lead to conversion. A mix method design was adopted for the study and a pilot study comprising of (n=350) respondents was carried out. The study focuses on four key attributes – visual, navigational, information and collaboration design and identifies the most important mobile app attributes while choosing a particular online food aggregator (OFA) in India.
Subfields: Information Systems and Management, Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/854bca5c92c884a66d570e3d44990ca98aa7c875
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Citations in the corpus
- Revisiting food delivery apps during COVID-19 pandemic? Investigating the role of emotions (2021, methodology): “…or use intentions of FDAs in several countries such as China (Cho et al., 2019; Zhao and Bacao, 2020), South Korea (Lee et al., 2019; Roh and Park, 2019), USA (Gunden et al., 2020), Jordan (Alalwan, 2020), India (Kapoor and Vij, 2018; Ray et al., 2019), and Malaysia (Yeo et al., 2017) among others.”
- Factors Affecting Customer Satisfaction and Loyalty in Online Food Delivery Service during the COVID-19 Pandemic: Its Relation with Open Innovation (2021, unknown): “Utilizing these apps, customers are able to look up all nearby restaurants, see the menu options, and select the food or beverages that they want [2].”