The Self-Concept: Social Product and Social Force

By M. Rosenberg. 2017

112 citations recorded by the source corpus.

Subfields: Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/84eda3f995157b594d5556ab5f2391e46592e141

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In Sociology and Political Science

1. Liezl-Marié van der Westhuizen

Citations in the corpus

• Brand loyalty: Exploring self-brand connection and brand experience (2018, background): “Seminal work has indicated that consumers direct their behavior to maintain or enhance their self-concept (Grubb and Grathwohl, 1967), where self-concept refers to the way consumers think and feel about who, and what, they perceive themselves to be (Rosenberg, 1981).”