Engaging consumers and building relationships in social media

By Eunice Kim, Minette E. Drumwright. 2016

155 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/843a83405cb39066fa8e5583e3d8b912a3c4100c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Amandeep Dhir
2. Puneet Kaur
3. Anushree Tandon
4. Shalini Talwar

In Sociology and Political Science

1. Amandeep Dhir
2. Puneet Kaur
3. Anushree Tandon
4. Jari Tapani Salo
5. Shalini Talwar

Citations in the corpus

• Why do people buy organic food? The moderating role of environmental concerns and trust (2020, background): “Scholars argue that IM can explain a range of behavioral outcomes, including greater engagement with an acitivity, as well as a concentrated and persistent effort towards its enactment (Kim and Drumwright, 2016).”
• The role of self-determination theory in marketing science: An integrative review and agenda for research (2019, unknown): “Kim and Drumwright's (2016) study explored the effects of both intrinsic and extrinsic motivation on consumer behaviour through a moderating role of social relatedness and showed that consumers' perceived social relatedness moderates the effects of consumer motivation (e.g., intrinsic and extrinsic…”