Intergenerational influence: Roles of conformity to peers and communication effectiveness

By Carter A. Mandrik, Edward F. Fern, Y. Bao. 2005

97 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/83fde7b0ecfe1998d2923a174d21dde5ed323d9d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Sociology and Political Science

1. Jinhee Kim

Citations in the corpus

• The role of self-determination theory in marketing science: An integrative review and agenda for research (2019, unknown): “Similarly, other researchers have highlighted signi fi cant similarities between mother and daughter dyads in brand preference (Mandrik, Fern, & Bao, 2005) and brand involvement and prestige (Francis & Burns,1992; Moore, Wilkie, & Alder, 2001; Paul, 2018), while others have indicated signi fi cant…”
• Family Processes and Adolescents’ Financial Behaviors (2011, background): “The most commonly researched agents of financial socialization for young people include: (1) parents, (2) peers, (3) media, and (4) culture (Bakir et al. 2006; Mandrik et al. 2005).”