Configural Advantage in Global Markets

By C. Craig, S. Douglas. 2000

169 citations recorded by the source corpus.

Subfields: Strategy and Management

View Paper: https://www.semanticscholar.org/paper/82e48421aae5aff2d059ceed1047393c018e45c3

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In Strategy and Management

1. A. Rusetski
2. L. Lim
3. F. Acito

Citations in the corpus

• Development of archetypes of international marketing strategy (2006, background): “More specific to the marketing area, Craig and Douglas (2000) explicated how the spatial configuration of marketing value-chain activities, made up of differential concentration–dispersion levels, could influence the tightness of the operational interlinkages across markets and the development of bo”