The role of personality congruence, perceived quality and prestige on ready‐to‐wear brand loyalty

By I. Erdogmus, Işıl Büdeyri‐Turan. 2012

112 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/816ba703d2652ace935681294f55ba5bdb876f8b