Selling to Millennials with Online Reviews

2012

157 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/811399f52ea8a904575119aae89dff2874ad462d

Citations in the corpus

• Newsfeed native advertising on Facebook: young millennials’ knowledge, pet peeves, reactance and ad avoidance (2019, unknown): “As a unique psychological mindset differentiating with other generations, they value their autonomy to control their environment and use digital and social media to foster a sense of control (Mangold and Smith 2012).”
• What We Know and Don't Know about Online Word-of-Mouth: A Review and Synthesis of the Literature (2014, unknown): “Impression Management Schau and Muniz (2002) N/A Greater Learning Schau and Muniz (2002) N/A Social Capital and Reputation Chen, Dhanasobhon, and Smith (2008) Weiss, L (2008) Appendix A”