Beyond financing: crowdfunding as an informational mechanism

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The entrepreneurial finance markets of the future: a comparison of crowdfunding and initial coin offerings (2020, background): “Project initiators are also attracted by the marketing and innovation-related aspects of CF (Da Cruz 2018; Block et al. 2018).”
A Theory of Crowdfunding - A Mechanism Design Approach with Demand Uncertainty and Moral Hazard (2017, background): “Viotto da Cruz (2016) provides empirical support for the idea that entrepreneurs use reward-based crowdfunding to learn about market demand.”
Signalling entrepreneurs’ credibility and project quality for crowdfunding success: cases from the Kickstarter and Indiegogo environments (2021, background): “For example, recent research in equitybased crowdfunding has distinguished professional/ qualified investors from restricted investors who are less experienced (Signori & Vismara, 2018; Vismara, 2019).”
Equity crowdfunding: First resort or last resort? (2017, background): “The crowdfunding literature, however, shows that even high-quality firms might search for crowdfunding for multiple reasons, many of them not related to resolving possible financing constraints (e.g., Colombo et al., 2015; da Cruz, 2018; Schwienbacher and Larralde, 2012).”