Can a Franchise Chain Coordinate

By Steven C. Michael. 2002

126 citations recorded by the source corpus.

Subfields: Strategy and Management

View Paper: https://www.semanticscholar.org/paper/7f711b38225194c6804ee96a1e5c68cad59f6d52

How researchers see this paper

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In Strategy and Management

1. Thomas Ehrmann
2. J. Cox
3. Colin Mason
4. Olivier Cochet
5. Julian Dormann

Citations in the corpus

• Standardisation versus Adaptation: Geographical Pressures to Deviate from Franchise Formats (2007, background): “Because customers will ‘transfer goodwill they associate with the quality of one outlet to others operating under the same trademark’ [Michael, 2002: 320] this creates an interdependence between units in the franchise system.”
• Capitalizing on Franchisee Autonomy: Relational Forms of Governance as Controls in Idiosyncratic Franchise Dyads* (2008, background): “Examples of free-riding include underinvestment in advertising, failure to comply with production standards, and insufficient supervision of staff (Michael 2002, 2000, 1999).”
• Why Do Firms Use Franchising as an Entrepreneurial Strategy?: A Meta-Analysis (2003, unknown): “Michael, S. C. 2002.”