Being true to oneself: investigating celebrity brand authenticity

By Jasmina Ilicic, Cynthia M. Webster. 2016

140 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/7f420265e5599c9e3f9e09d3b4cfe907bcfa0a7c