The measurement of drug craving.

By Michael A. Sayette, Saul Shiffman, Stephen Tiffany, R. Niaura, C. Martin, William G. Schadel. Addiction, 2000

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Sex Differences in Animal Models: Focus on Addiction (2016, background): “However, for such constructs as craving, predictive validity is more problematic, largely because of the inadequate formulation of the concept of “craving” in humans (Markou et al., 1993; Sayette et al., 2000; Tiffany et al., 2000).”
A Meta-Analytic Investigation of the Relationship Between Attentional Bias and Subjective Craving in Substance Abuse (2009, background): “On the basis of these and other potential limitations of single-item scales (for a detailed overview, see Sayette et al., 2000), researchers have devised and validated multi-item craving questionnaires.”
Imaginary relish and exquisite torture: the elaborated intrusion theory of desire. (2005, neutral): “Psychophysiological data such as increased heart rate are often ambiguous, potentially confusing activation from desires with preparation for action (Sayette et al., 2000), activation from concurrent tasks (Maude-Griffin & Tiffany, 1996), or anxiety (e.g., about potential loss of control; McCusker…”