Measuring success in place marketing and branding

By Sebastian Zenker, N. Martin. 2011

209 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/7f11d262e2f8736f61073b2ce6fbf966a93ec8f8

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Sebastian Zenker

In Organizational Behavior and Human Resource Management

1. Natascha Rütter
2. Sebastian Zenker

In Sociology and Political Science

1. Natascha Rütter
2. Sebastian Zenker

Citations in the corpus

• Is satisfaction the key? The role of citizen satisfaction, place attachment and place brand attitude on positive citizenship behavior (2014, background): “Sometimes it is measured or conceptualized as outcome (e.g., Fleury-Bahi et al., 2008; Insch, 2010; Insch & Florek, 2008, 2010; Zenker & Martin, 2011), and sometimes it is used as an antecedence of place attachment or positive citizenship behavior, like staying at a place (Hernández et al., 2007;…”