Does Perceived Message Effectiveness Cause Persuasion or Vice Versa? 17 Consistent Answers

By James Price Dillard, Lijiang Shen, Renata Grillova Vail. 2007

269 citations recorded by the source corpus.

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Perceived 'usefulness' of online consumer reviews: An exploratory investigation across three services categories (2012, background): “What could matter more is the argument quality in the reviews (Dillard et al. 2007).”
Confirmation Bias and the Persistence of Misinformation on Climate Change (2021, methodology): “This variable was measured by six 5-point semantic differential scale items used in prior research (Dillard et al., 2007).”
A Review and Meta-Analysis of Person-Centered Messages and Social Support Outcomes (2012, methodology): “Prior research in the domains of persuasion (Dillard et al., 2007) and social support (Bodie et al.”
Explaining the Relationships among Supportive Message Quality, Evaluations, and Outcomes: A Dual-Process Approach (2012, background): “Dillard, Shen, and Vail (2007) suggest that the perceived effectiveness of persuasive messages is a cause of attitude change, of course a different outcome altogether than what is sought in supportive talk.”