Differential Susceptibility to Media Effects Model

By Patti M. Valkenburg, Jochen Peter. The International Encyclopedia of Media Psychology, 2013

1,061 citations recorded by the source corpus.

In this theoretical article, we introduce the Differential Susceptibility to Media Effects Model (DSMM), a new, integrative model to improve our understanding of media effects. The DSMM organizes, integrates, and extends the insights developed in earlier microlevel media-effects theories. It distinguishes 3 types of susceptibility to media effects: dispositional, developmental, and social susceptibility. Using the analogy of a mixing console, the DSMM proposes 3 media response states that mediate media effects: cognitive, emotional, and excitative. The assumptions on which the DSMM is based together explain (a) why some individuals are more highly susceptible to media effects than others, (b) how and why media influence those individuals, and (c) how media effects can be enhanced or counteracted.

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Citations in the corpus

Social Media Use and Adolescents’ Well-Being: Developing a Typology of Person-Specific Effect Patterns (2020, unknown): “Media effects theories and models such as the Differential Susceptibility to Media Effects Model (DSMM; Valkenburg & Peter, 2013) posit that each adolescent has a unique susceptibility to the effects of social media.”
Unifying the detrimental and beneficial effects of social network site use on self-esteem: a systematic literature review (2019, result): “This notion is in line with the Differential Susceptibility to Media Effects Model (Valkenburg & Peter, 2013), which proposes that pre-existing dispositional factors can moderate the relationship of media use and its effects.”
Introducing the Social Media Literacy (SMILE) model with the case of the positivity bias on social media (2020, methodology): “As for empowerment, the SMILE-model suggests two assumptions that directly build on the Differential Susceptibility to Media Effects Model (DSMM) (Valkenburg & Peter, 2013), which integrates insights from renowned media effects theories and social psychology literature.”
Social Comparison as the Thief of Joy: Emotional Consequences of Viewing Strangers’ Instagram Posts (2018, background): “Media effects research indicates that there are important individual differences in how messages are processed and, as a result, in how they affect the viewer (Fikkers, Piotrowski, & Valkenburg, 2016; Valkenburg & Peter, 2013; van Oosten, Peter, & Boot, 2015).”
Mistrust and misinformation: A two-component, socio-epistemic model of belief in conspiracy theories (2020, methodology): “For example, recent research has applied the “differential susceptibility to media effects model” (Valkenberg & Peter, 2013) to explore why some individuals are susceptible to “viral deception” and misinformation about science-related conspiracy theories (Landrum, Olshansky, & Richards, 2019).”
Online Behavioral Advertising: A Literature Review and Research Agenda (2017, unknown): “The types of information used included age, gender, location (Aguirre et al. 2015), education level (Tucker 2014), interests (Aguirre et al. 2015; Tucker 2014), online shopping behavior (Bleier and Eisen-beiss 2015), and search history (Van Doorn and Hoekstra 2013).”
Procrastination out of Habit? The Role of Impulsive Versus Reflective Media Selection in Procrastinatory Media Use (2018, background): “Finally, beyond media-specific differences in habit strength (see H4), the effects of more general person-level variables on media selection and the resulting effects should be considered as well (see, e.g., Valkenburg & Peter, 2013).”
The Influence of Place Attachment, Ad-Evoked Positive Affect, and Motivation on Intention to Visit: Imagination Proclivity as a Moderator (2020, background): “Previous studies show that personal traits (e.g., self-character similarity, narrative transportability, empathy) moderate the affective and persuasive media effects on audience members (Appel and Richter 2010; Hall and Bracken 2011; Valkenburg and Peter 2013).”
The Addictive Potential of Television Binge Watching: Comparing Intentional and Unintentional Binges (2017, background): “According to the DSMM, these three factors play one of two roles in media effects processes: (a) they can affect media exposure levels, or (b) they can serve as moderating variables that modify the direction or strength of effects.”