Measurement of destination brand bias using a quasi-experimental design

By A. Tasci, W. Gartner, S. Tamer Cavusgil. 2007

184 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/7d79244a7c643582a68e0b4b004d66163a40bcf3

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Svetlana Stepchenkova
2. Juline E. Mills
3. Estela Marine-Roig
4. Weilin Lu

In Sociology and Political Science

1. Svetlana Stepchenkova
2. Juline E. Mills
3. Estela Marine-Roig
4. Weilin Lu

Citations in the corpus

• Destination Image: A Meta-Analysis of 2000–2007 Research (2010, methodology): “…on DI along the following streams of research: conceptualization and dimensions of the DI construct (Echtner & Ritchie, 1991; Gallarza et al., 2002; Tasci et al., 2007a); assessment and measurement of DI (Chon, 1990; Echtner & Ritchie, 1991; Gallarza et al., 2002; Pike, 2002; Tasci et al., 2007a);…”