Effects of suppliers’ marketing program variables on industrial buyers’ relationship satisfaction and commitment

By Alhassan G. Abdul-Muhmin. 2002

122 citations recorded by the source corpus.

Subfields: Management Information Systems, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/7d0071cbd79e8eab17f5933accb4ed1eab043c0b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Information Systems

1. Nai-Jen Chang
2. Cher-Min Fong

In Marketing

1. Nai-Jen Chang
2. Cher-Min Fong

In Organizational Behavior and Human Resource Management

1. Nai-Jen Chang
2. Cher-Min Fong

Citations in the corpus

• Green product quality, green corporate image, green customer satisfaction, and green customer loyalty (2010, methodology): “This study referred to the definitions of Abdul-Muhmin (2002) and Chen (2006), and defined green product quality as the dimensions of product features, product design, and product package that are involved in energy-saving, pollution-prevention, waste recycling, and being environment friendly.”