Brand engagement in self‐concept and consumer engagement in social media: The role of the source

By Christina Giakoumaki, Areti Krepapa. 2020

140 citations recorded by the source corpus.

Subfields: Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/7c591b7320e89f0a62b9701d5fc357e7f86c10b3