PRODUCT ATTACHMENT: DESIGN STRATEGIES TO STIMULATE THE EMOTIONAL BONDING TO PRODUCTS

By Ruth Mugge, Jan Schoormans, Hendrik N. J. Schifferstein. 2008

104 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/7c4392c8060a7a60305f3e0843a990a5d271ca88

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Ruth Mugge
2. Jan Schoormans
3. Hendrik N. J. Schifferstein
4. S. Yu
5. Jieun Lee
6. Charles Spence

In Social Psychology

1. Ruth Mugge
2. Jan Schoormans
3. Hendrik N. J. Schifferstein
4. S. Yu
5. Jieun Lee
6. Charles Spence

Citations in the corpus

• Emotional bonding with personalised products (2009, methodology): “The current research presents product personalisation as a potential design strategy to strengthen the emotional bond with a product, but many other opportunities may exist as well (Mugge et al. 2008b).”
• The Effects of Consumers’ Perceived Values on Intention to Purchase Upcycled Products (2019, background): “” Consumers create a strong product attachment when they recognize that a product reflects their personal image or personality [36].”