Cognitive fit, retail shopper confusion, and shopping value: Empirical investigation

By Marion Garaus, Udo Wagner, Claudia Kummer. 2015

105 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/7a896cc03a7b6572e38fa9b55588afb754ab23b6