Bundling and retail agglomeration effects on shopping behavior

By Harmen Oppewal, Belinda Holyoake. 2004

116 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/7a43f1f6fff5db15f95e3049b5045f007bc2c2e7

How researchers see this paper

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In Marketing

1. Timothy J. Lee
2. Hae-Kyung Sohn
3. Harmen Oppewal
4. H. Timmermans

Citations in the corpus

• A Multipurpose Shopping Trip Model to Assess Retail Agglomeration Effects (2005, background): “In this sense, retail agglomeration is conceptually similar to bundling (Oppewal and Holyoake 2004).”
• Tourists’ impulse buying behavior at duty-free shops: the moderating effects of time pressure and shopping involvement (2017, methodology): “Time pressure, measured via three items drawing on the research of Herrington and Capella (1995), Lin and Chen (2013) and Oppewal and Holyoake (2004), included the item “I must hurry if I am to complete my shopping trip on time”.”