One strike and you're out: Qualitative insights into the formation of consumers' ethical company or brand perceptions

By Katja H. Brunk, Christian Blümelhuber. 2011

121 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/79e98ea224363a56eca34305bc120a670bb3ba2e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Roberta Costa
2. Armando Calabrese
3. Francesco Rosati

In Marketing

1. Armando Calabrese

In Strategy and Management

1. Roberta Costa
2. Armando Calabrese
3. Francesco Rosati

Citations in the corpus

• Gender differences in customer expectations and perceptions of corporate social responsibility (2016, background): “…suggests that the awareness of customers concerning company social and environmental responsibility has been increasing in recent decades (e.g. Brunk and Blümelhuber, 2011), not all customers are equally interested and knowledgeable about issues of responsible company behaviour (Elias, 2004;…”