Neuromarketing: Inside the Mind of the Consumer
By Ming Hsu. 2017
94 citations recorded by the source corpus.
Subfields: Cognitive Neuroscience
View Paper: https://www.semanticscholar.org/paper/78c4584a3de09d9255f8bd6f3c99c3100c41da3a
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In Cognitive Neuroscience
Citations in the corpus
- Founder passion, neural engagement and informal investor interest in startup pitches: An fMRI study (2020, background): “Cognitive neuroscientists have shown that asking subjects to evaluate an experience/stimulus while it is ongoing interferes with the experience (Hsu, 2017).”