The effects of service convenience and perceived quality on perceived value, satisfaction and loyalty in low-cost fitness centers
By J. García-Fernández, P. Gálvez-Ruíz, Jesús Fernández-Gavira, Luisa Vélez-Colón, B. Pitts, Ainara Bernal-García. Sport Management Review, 2017
289 citations recorded by the source corpus.
Due to its importance in fitness centers, a number of authors have explored and analyzed loyalty. However, two characteristics not yet examined are service convenience in fitness center chains and low-cost fitness centers (an emerging business model). In the present study, the authors sought to understand the relationship among perceived quality and service convenience on perceived value, satisfaction, and client loyalty in low-cost fitness centers. Clients (N=763; 381 women and 382 men) from three low-cost Spanish fitness centers were surveyed, revealing a positive relationship among the variables studied. Findings demonstrate the importance of proper management of non-monetary sacrifices and perceived quality by the managers of these sport organizations, since client loyalty could depend on factors of these emerging sport models.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/77ac3d740fcc1fa6dd57447e931eb2c9a40d98c1
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Citations in the corpus
- Reflective Model of Brand Awareness on Repurchase Intention and Customer Satisfaction (2020, background): “Duarte et al. (2018) and (García-Fernández et al., 2018) state that the level of comfort in conducting transactions is included in perceived support or Perceive Convenience.”
- Tourist loyalty in creative tourism: the role of experience quality, value, satisfaction, and motivation (2020, background): “The partial mediation of motivation might help in explaining why, in many studies, the consequence of quality, value, and satisfaction on loyalty are very low (Cong, 2016; García-Fernández et al., 2018).”