An integrated model of corporate brand experience and customer value co-creation behaviour

By A. Shamim, Z. Ghazali, Pia A. Albinsson. 2016

94 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/768f4c94a9a26efb2165d7142f8b99f020e876be