Service Quality and Brand Loyalty: The Mediation Effect of Brand Passion, Brand Affection and Self-Brand Connection
By J. Hemsley‐Brown, I. Alnawas. 2016
136 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/75da2eec13062e260fb5507a577bb5e0fcd454e0
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Ziad Alrawadieh
- Zaid Alrawadieh
- Motasem Alsalameen
- R. Rather
- Girish Prayag
- Mark Anthony Camilleri
- Fevzi Okumus
- Xiaoxiao Fu
In Organizational Behavior and Human Resource Management
- Ziad Alrawadieh
- Zaid Alrawadieh
- Motasem Alsalameen
- R. Rather
- Girish Prayag
- Mark Anthony Camilleri
- Fevzi Okumus
- Xiaoxiao Fu
Citations in the corpus
- Self-identification with a heritage tourism site, visitors’ engagement and destination loyalty: the mediating effects of overall satisfaction (2019, background): “First-time visitors and repeat visitors may experience different levels of selfidentification (Hemsley-Brown & Alnawas, 2016) and engagement (Chen & Rahman, 2018).”
- Constructing a model of exhibition attachment: Motivation, attachment, and loyalty (2018, background): “In tourism settings, a sense of attachment leads tourists to revisit or form a certain degree of loyalty to a destination (Gursoy, Chen, & Chi, 2014; Hemsley-Brown & Alnawas, 2016; Yuksel, Yuksel, & Bilim, 2010).”
- The effects of service quality and consumer-brand value congruity on hospitality brand loyalty (2019, background): “Consumers are increasingly demanding higher quality during the delivery of service (Akbaba, 2006; He & Li, 2011; Hemsley-Brown & Alnawas, 2016; Hui, Wan, & Ho, 2007; Mohsin & Lockyer, 2010).”