Marketing Strategy: Pricing strategies and its influence on consumer purchasing decision
By B. Ali, G. Anwar. International journal of Rural Development Environment and Health Research, 2021
151 citations recorded by the source corpus.
The current study aimed to examine pricing strategies as a determining factor in influencing consumer behavior. The present research applied quantitative research method via adapting questionnaire from academic sources. The sample size for the current study is 162 which gathered via random sampling method. The results show that Penetration Pricing has significant positive influence on consumer behavior at 5% level. The results show that Price Skimming has significant positive influence on consumer behavior at 5% level. The results show that marketing sharing sites has significant positive influence on consumer behavior at 5% level. The results show that blog has significant positive influence on consumer behavior at 5% level. The results show that Competitive Pricing has significant positive influence on consumer behavior at 5% level. Moreover, all beta value is higher than .001. All models have very high adjusted R2 indicating the ability of the models explaining the variation of consumer behavior due to variation of independent variables is very high. The F-value shows that the explanatory variables are jointly statistically significant in the model and the Durbin-Watson (DW) statistics reveals that there is autocorrelation in the models.
Subfields: Marketing
View Paper: https://www.semanticscholar.org/paper/75cc186370abe4efeb6496e065918a5d0ff78a14
Citations in the corpus
- Recruitment and Selection: The Relationship between Recruitment and Selection with Organizational Performance (2021, methodology): “Human resource planning to Internal recruiting because it is faster and easier to find needed employees when you planning to fill a vacant position on time and managers improve their decision making in the recruitment process using other choices (Ali & Anwar, 2021).”
- Employee Commitment: The Relationship between Employee Commitment And Job Satisfaction (2021, unknown): “There are threecomponent model of affective, continuance, and normative commitment as mentioned above (Ali et al. 2021).”