It’s only natural: the mediating impact of consumers’ attribute inferences on the relationships between product claims, perceived product healthfulness, and purchase intentions

By Christopher Berry, Scot Burton, Elizabeth Howlett. Journal of the Academy of Marketing Science, 2017

123 citations recorded by the source corpus.

Subfields: Food Science, Marketing, Public Health, Environmental and Occupational Health

View Paper: https://www.semanticscholar.org/paper/75749740add80c84a93de5c2e5e5b7b99db12f10