A Hierarchical Bayes Model for Assortment Choice

By Eric T. Bradlow, Vithala R. Rao. 2000

74 citations recorded by the source corpus.

Subfields: Economics and Econometrics, General Decision Sciences, Marketing

View Paper: https://www.semanticscholar.org/paper/748cfe81a1aed14087b67ea005f7246e8880ac57

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Scott McCabe
2. Chunxiao Li
3. Zengxiang Chen
4. Xueming Luo
5. Fotios Pasiouras
6. Yuliya Demyanyk
7. Iftekhar Hasan

In General Decision Sciences

1. Scott McCabe
2. Chunxiao Li
3. Zengxiang Chen
4. Xueming Luo

In Marketing

1. Scott McCabe
2. Chunxiao Li
3. Zengxiang Chen
4. Xueming Luo
5. A. Cheung
6. Christian Homburg
7. Marcus Wagner

Citations in the corpus

• Time for a Radical Reappraisal of Tourist Decision Making? Toward a New Conceptual Model (2016, background): “…a funnel-like process in which a tourist first develops an initial set of destinations, the awareness set, and then eliminates some of them to form a smaller late-consideration or evoked set (Bradlow and Rao 2000; Manrai and Andrews 1998), finally selecting a destination from this smaller set.”
• Does advertising spending really work? The intermediate role of analysts in the impact of advertising on firm value (2010, background): “across firms (Bradlow and Rao 2000; Rao et al. 2004).”