Implementing market segmentation using full-refund and no-refund customer returns policies in a dual-channel supply chain structure

By Jing Chen, P. Bell. 2012

122 citations recorded by the source corpus.

Subfields: Management Information Systems, Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/7430ec2d982b9b24405518ff63450858614ea5f7

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Information Systems

1. Zheng Luo
2. M. Kai
3. Xu Chen

In Management Science and Operations Research

1. Zheng Luo
2. M. Kai
3. Xu Chen

In Marketing

1. Zheng Luo
2. M. Kai
3. Xu Chen

Citations in the corpus

• The effect of customer value and power structure on retail supply chain product choice and pricing decisions (2017, background): “Considering a product that is priced at p, the customer with a net surplus v − p ≥ 0 will buy it (Chen and Bell, 2012).”