Mds Maps for Product Attributes and Market Response: An Application to Scanner Panel Data

By Rick L. Andrews, Ajay K. Manrai. 1999

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Imran S. Currim
2. Rick L. Andrews
3. Michael P. Keane
4. Chandra R. Bhat
5. Stephane Hess
6. Kenneth Train
7. Tülin Erdem
8. William H. Greene

Citations in the corpus

• Panel Data Discrete Choice Models of Consumer Demand (2013, background): “Work on ―market mapping‖ using scanner data finds that the unobserved attribute space for most products is well described by just a few factors (e.g., F≤3), even when J is very large (see Elrod (1984), Elrod and Keane (1995), Keane (1997), Andrews and Manrai (1999)).”
• A Comparison of Segment Retention Criteria for Finite Mixture Logit Models (2003, background): “…models continues to extend to the domains of cluster analysis (McLachlan and Basford 1988; Wedel and Kamakura 2000), multidimensional scaling (Andrews and Manrai 1999; Chintagunta 1994; Wedel and DeSarbo 1996), and conjoint analysis (Andrews and Manrai 1999; DeSarbo et al. 1992; Fader and…”