Interpersonal influence and consumer innovativeness

159 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Lock-in and path dependence: an evolutionary approach to eco-innovations (2014, background): “…adoption of innovations might be influenced by the social context, which can be understood in terms of fads, fashions, and, more in particular, interpersonal influence and network effects (Katz and Shapiro 1985; Abrahamson 1991; Bikhchandani et al. 1992; Roehrich 2004; Clark and Goldsmith 2006).”
Susceptibility to and impact of interpersonal influence in an investment context (2009, background): “To investigate potential selection bias, we compared these sample characteristics with the characteristics of the general population of investors with direct investments in the Dutch stock market (VEB 2002).”
Generation Y's dining information seeking and sharing behavior on social networking sites: An exploratory study (2014, background): “” Fundamentally, high susceptibility indicates a tendency to be influenced by others when making decisions; low susceptibility indicates more independence in decision making (Clark and Goldsmith, 2006).”