Online branding: Development of hotel branding through interactivity theory

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Investigating the impact of social media advertising features on customer purchase intention (2018, methodology): “In fact, over the digital and social media area, customers cannot physically visualize and assess the quality of the products presented, and accordingly, features like interactivity will strongly shape the way customers perceive utilities and benefits associated with such products (Barreda et al., 2”
Social media in marketing: A review and analysis of the existing literature (2017, background): “Articles that have paid attention to brand issues over the social media platforms (i.e. Bernritter et al., 2016; Moro et al., 2016; Shi et al., 2016; Popp and Woratschek, 2016; Harrigan et al., 2016; Gao and Feng, 2016; Kohli et al., 2016; Ahmad et al., 2016; Hudsonal., 2016; Karaduman, 2016; Luo et”