Seeking funding in order to sell: Crowdfunding as a marketing tool
By Terrence E. Brown, Edward Boon, Leyland F. Pitt. 2017
159 citations recorded by the source corpus.
Subfields: Accounting, Information Systems, Management Information Systems
View Paper: https://www.semanticscholar.org/paper/71f38142e750d4d99152c82bde9861af8f6c3b15
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In Accounting
In Information Systems
In Management Information Systems
Citations in the corpus
- Social Entrepreneurship as a Path for Social Change and Driver of Sustainable Development: A Systematic Review and Research Agenda (2019, unknown): “In order to succeed, a project must be appealing to potential backers while fundraising and development updates must also be provided to these backers [67].”
- Choose wisely: Crowdfunding through the stages of the startup life cycle (2017, background): “For startups, it demonstrates that crowdfunding can generate a valuable organizational resource base, primarily through the acquisition of funds, but also through nonmonetary resources in the form of learning, the formation of crowd capital, and marketing (Brown et al., 2017; McCarthy et al., 2013; ”