The new WTP: Willingness to participate
By Michael Parent, Kirk Plangger, Anjali S. Bal. 2011
218 citations recorded by the source corpus.
Subfields: Communication, Information Systems and Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/714c4723c02d8ad45769ad6c0e21d856094d1fa2
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Communication
In Information Systems and Management
In Sociology and Political Science
Citations in the corpus
- User-generated-content versus marketing-generated-content: personality and content influence on traveler’s behavior (2018, background): “The ultimate goal here is for this content to reach the community of consumers and attract their interest for the product or service (Parent et al., 2011).”