Strategies for small business: Surviving and thriving in the era of COVID-19

By E. Liguori, Thomas G. Pittz. 2020

179 citations recorded by the source corpus.

ABSTRACT The upheaval caused by the spread of COVID-19 is having a devastating effect on small businesses. A review of the data on COVID-19’s impact on micro-, small, and medium-sized enterprises suggests the economic fallout from this pandemic will get worse for small businesses and their employees before it gets better. To help combat the negative effects, this article offers practical and tactical strategies for navigating the uncertainty and risk especially prevalent in today’s pandemic-filled business environment.

Subfields: Economics and Econometrics, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/7084cc0ad02c15bafbf45a0262a93ace188b1542

How researchers see this paper

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In Economics and Econometrics

  1. Asha E. Thomas
  2. Gagan Deep Sharma

In Strategy and Management

  1. Asha E. Thomas
  2. Gagan Deep Sharma

Citations in the corpus