Inter‐relationships between innovation and market orientation in SMEs
By David Low, R. Chapman, T. Sloan. 2007
133 citations recorded by the source corpus.
Purpose – This study aims to explore the nature of the interactions between two strategies, innovation and market orientation. By examining the components of these constructs the paper seeks to identify key components of market orientation that are antecedent factors of the innovation performance of the firm.Design/methodology/approach – Correlation analysis was undertaken on data from a survey of 73 manufacturing firms in the Greater Western Sydney economic development zone in Australia. The data were supplemented by information obtained from the firm's annual reports.Findings – Innovation was found to be positively correlated to market orientation (customer orientation, competitor orientation and inter‐functional co‐ordination) and both of these constructs were found to be positively correlated to firm performance and the degree of change in the firm's competitive environment.Research limitations/implications – Possible limitations are: the low survey response rate; the nature of the sampled population;...
Subfields: Economics and Econometrics, Management of Technology and Innovation, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/6fc167bed465fabfc8d75fabe5ab676a308a1dbb
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In Economics and Econometrics
In Management of Technology and Innovation
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Citations in the corpus
- Market Orientation and Business Performance among SMEs in Ghana (2010, background): “These works span from both developed (Harris, 2000; Esteban et al., 2001; Guo, 2002; Perry & Shao, 2002; Elg, 2003; Green Jr. et al., 2005; Blankson et al., 2006; Keskin, 2006; Sen, 2006; Ozer et al., 2006; Low et al., 2007) and developing (Agarwal et al.”
- Market orientation, learning orientation and business performance: The mediating role of innovation (2016, background): “The response rate compares favourably to prior studies (e.g. Low et al., 2007).”