Social Media Marketing: A Literature Review and Implications

By Helena Alves, Cristina I. Fernandes, Mário Lino Barata Raposo. 2016

257 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/6f8e27e4212d8e8d7c9b4e373d385feb4b9bff7f