Evolving Role of Social Media in Health Promotion: Updated Responsibilities for Health Education Specialists
By M. Stellefson, Samantha R. Paige, B. Chaney, J. Chaney. International Journal of Environmental Research and Public Health, 2020
337 citations recorded by the source corpus.
The use of social media in public health education has been increasing due to its ability to remove physical barriers that traditionally impede access to healthcare support and resources. As health promotion becomes more deeply rooted in Internet-based programming, health education specialists are tasked with becoming more competent in computer-mediated contexts that optimize both online and offline consumer health experiences. Generating a better understanding of the benefits and drawbacks to using social media in the field is important, since health education specialists continue to weigh its advantages against potential concerns and barriers to use. Accordingly, this Special Issue aims to explore social media as a translational health promotion tool by bridging principles of health education and health communication that examine (1) the method with which social media users access, negotiate, and create health information that is both actionable and impactful for diverse audiences; (2) strategies for overcoming challenges to using social media in health promotion; and (3) best practices for designing, implementing, and evaluating social media forums in public health. In this commentary, we discuss the updated communication and advocacy roles and responsibilities of health education specialists in the context of social media research and practice.
Subfields: General Health Professions, Health, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/6e785190d5355b839b929d21d187da76fe79f550
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In General Health Professions
Citations in the corpus
- Improving health literacy using the power of digital communications to achieve better health outcomes for patients and practitioners (2023, background): “Social media is also a powerful means to increase and promote health communication strategies and effective data dissemination (59, 60, 74).”