Striking a Responsive Chord: How Political Ads Motivate and Persuade Voters by Appealing to Emotions

By Ted Brader. 2005

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Citations in the corpus

Diagnosing Gender Bias in Image Recognition Systems (2020, background): “They are more likely to be remembered than words (Grady et al. 1998; Whitehouse, Maybery, and Durkin 2006) and evoke stronger emotions (Brader 2005) and higher levels of social engagement than text (Rogers 2014).”
Emotions, Partisanship, and Misperceptions: How Anger and Anxiety Moderate the Effect of Partisan Bias on Susceptibility to Political Misinformation (2015, background): “Because they pay closer attention to the information at hand and are more likely to weigh opposing viewpoints, the subsequent evaluations made by anxious individuals are less likely to be based on prior attitudes, partisanship, or ideology and are more heavily influenced by contemporary information ”
How Disgust Influences Health Purity Attitudes (2016, background): “2013) and behaviors (e.g., Brader et al. 2008; Brader 2005; Marcus et al. 2000; Panagopoulos 2011; Valentino et al. 2011), and help to solve collective action problems in political participation (Groenendyk 2011; Valentino et al.”
Dealing with feelings: Positive and negative discrete emotions as mediators of news framing effects (2012, background): “Moreover, explicitly positive emotions such as enthusiasm, hope, or contentment have been found to positively affect political attitudes and participation (e.g., Brader, 2005; 2006).”
“They Did It”: The Effects of Emotionalized Blame Attribution in Populist Communication (2017, background): “Moreover, it is shown that the emotional style of blame attributions bolsters their persuasiveness (Brader, 2005).”
The Psychology of State Repression: Fear and Dissent Decisions in Zimbabwe (2018, background): “…in the U.S. have argued that anxiety actually makes people better citizens by increasing information seeking, openness to new ideas, knowledge, and ultimately participation (Marcus and MacKuen, 1993; Marcus, Neuman and 5 MacKuen, 2000; Brader, 2005; Valentino et al., 2008; MacKuen et al., 2010).”
Bad News or Mad News? Sentiment Scoring of Negativity, Fear, and Anger in News Content (2015, background): “1982; Brader 2005; Just, Crigler, and Neuman 1996; kinder 1978; McDermott 2004; Neuman 2007; Ottati, Steenbergen, and riggle 1992; redlawsk 2006; rudolph, gangl, and Stevens 2000; Way and Masters 1996.) there are thus good reasons to believe that affect and emotion are central to political…”
Is a Worried Citizen a Good Citizen? Emotions, Political Information Seeking, and Learning via the Internet (2008, background): “Brader (2005) finds political advertising has a similar effect: ads likely to trigger anxiety led citizens to rely less on predispositions and more on new information.”
Anxiety, Immigration, and the Search for Information (2014, background): “More directly related to our study, Brader et al. (2008) find that subjects made anxious about the costs of immigration are likely to request immigration information from anti-immigration groups.”
The Central Role of Group-Based Hatred as an Emotional Antecedent of Political Intolerance: Evidence from Israel (2009, background): “Allowing for business lines, which in Israel cannot be removed as in the United States, gives us a corrected response rate of 45%.”
Reassessing the Role of Anxiety in Vote Choice (2008, background): “, Brader, Valentino, & Suhay, 2004; Feldman & Huddy, n.d.; Marcus et al., 2000). In this paper, we set these questions aside and focus only on the relationship between anxiety and vote choice. 12 Marcus and MacKuen (1993) also find similar vote choice results in the 1988 Missouri survey using total ”
What’s in a post? How sentiment and issue salience affect users’ emotional reactions on Facebook (2020, background): “By appealing to specific emotions such as anger or anxiety, online campaign communication and campaign ads, in particular, are effective tools for motivating and persuading voters (Brader, 2005).”
Anger, Fear, and Echo Chambers: The Emotional Basis for Online Behavior (2019, background): “Brader (2005) presents mixed effects of fear cues in political ads on subjects’ interest in seeking out information.”