Learning with the market: Facilitating market innovation

By Kaj Storbacka, Suvi Nenonen. 2015

111 citations recorded by the source corpus.

Subfields: Accounting, Finance, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/6d5d2210d603da4e0664cdf578f67beb5fa21800

Citations in the corpus

• Networks, ecosystems, fields, market systems? Making sense of the business environment (2020, unknown): “…that the business environment, or the context for value creation, is undergoing radical transformation, rendering obsolete the often-implicit assumptions of mainstream marketing scholarship (c.f., Mele, Pels, & Storbacka, 2015; Möller, 2013; Pels, Möller, & Saren, 2009; Webster & Lusch, 2013).”