The optimal ratio of acquisition and retention costs
By Phillip E. Pfeifer. 2005
147 citations recorded by the source corpus.
Subfields: Management Information Systems, Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/6d28c6b8cb9524c8c53a4418feb005960ad290a6
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In Management Information Systems
In Marketing
In Organizational Behavior and Human Resource Management
Citations in the corpus
- Interrelations between Service Quality Attributes, Customer Satisfaction and Customer Loyalty in the Retail Banking Sector in Bangladesh (2011, background): “Ndubisi (2005) and Pfeifer (2005) pointed out that the cost of serving a loyal customer is five or six times less than a new customer.”