EXPLORING THE ORIGINS AND INFORMATION PROCESSING DIFFERENCES BETWEEN MEN AND WOMEN: IMPLICATIONS FOR ADVERTISERS

By E. Wong. 2010

203 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/6cc044ff47aa4f597abda6eefedd85ffd79ee028

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Pedro Cruz
2. Lineu Barretto Filgueiras Neto
3. Pablo Muñoz-Gallego
4. Tommi Laukkanen
5. Ali Abdallah Alalwan
6. Payam Hanafizadeh
7. Chian-Son Yu
8. Yogesh Kumar Dwivedi

Citations in the corpus

• Mobile banking rollout in emerging markets: evidence from Brazil (2010, background): “Gender was also stated as a relevant variable to describe motivations, behavior and market segmentation ( Putrevu, 2001”