The Revenue Implications of Financial and Operational Measures of Product Quality

By Venky Nagar, Madhav V. Rajan. 2001

160 citations recorded by the source corpus.

Subfields: Management Information Systems, Marketing

View Paper: https://www.semanticscholar.org/paper/6c325d27d36b72d6eb4bf1b77cae1e8dde7a446a