The role of individual colour preferences in consumer purchase decisions

By Luwen Yu, Stephen Westland, Zhenhong Li, Q. Pan, Meong Jin Shin, S. Won. 2018

71 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/6c27a3e9f52c6a8119500623d9dbf0c7bdf0024c