Optimization of Online Promotion: a Profit-Maximizing Model Integrating Price discount and Product Recommendation
By Yuanchun Jiang, Yezheng Liu. 2012
22 citations recorded by the source corpus.
Subfields: Management Information Systems, Management Science and Operations Research, Marketing
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Management Science and Operations Research
- Di Wang
- Matthew Goldman
- Justin M. Rao
- Mengting Wan
- Jie Liu
- Matt Taddy
- Julian McAuley
- Dimitrios Lymberopoulos
In Marketing
- Di Wang
- Matthew Goldman
- Justin M. Rao
- Mengting Wan
- Jie Liu
- Matt Taddy
- Julian McAuley
- Dimitrios Lymberopoulos
Citations in the corpus
- Modeling Consumer Preferences and Price Sensitivities from Large-Scale Grocery Shopping Transaction Logs (2017, background): “Optimization of online promotions in the context of recommendation has been recently studied [19,20], where the reservation price (i.”